Users will soon have a fresh option that allows them to cut down on the quantity of AI-made content appearing in their feeds. This step comes as the company revealed that it presently contains more than 1 bn AI-generated clips.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread launch. This shift aligns with a increase in AI-generated material, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that almost one in 10 of the quickest rising content creators on another major platform only show content made by AI. A significant portion of this output is classified as low-quality AI content, a term for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that many people like content produced via AI tools, from AI artwork to educational videos, and we aim to give people the ability to adjust the amount of that, according to their own choices,” commented a platform representative.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its app identified as AI-generated. In total, in excess of 100 m videos are added to the app every day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Members will be capable of reduce or increase the amount of artificial media they watch by opening the topic control setting in the platform and picking “AI-generated content”. Other topics that are already be modified under the tool include news, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s policies require creators to label convincing AI-made content, and it prohibits harmful fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
In addition, the service will henceforth add an artificially created label to content created with its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is aimed to deter users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is also introducing a two million dollar AI literacy fund for professionals and organizations to develop learning resources about ethical AI use. This program will support non-profit groups focused on teaching computer science.
Platform Protection
TikTok has defended its content review process, amid discussion over intentions to lay off numerous content moderators in Britain. TikTok is planning to eliminate 439 jobs in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content prior to it has to be seen by people. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
